Cynthia Connelly

Cynthia Connelly is a Boston based strategic marketing professional, writer and communications consultant specializing in the senior living sector.

Most recent articles by Cynthia Connelly

5 ways to make home ‘longevity-ready’
5 ways to make home ‘longevity-ready’
By
Cynthia Connelly
Jan 27, 2022

The end goal is simple. It’s about deploying innovative solutions that enable older adults to lead safe, healthy and independent lives. Fortunately, there is significant science to guide us today.

5 reasons home care needs to add tech to its caregiver arsenal
5 reasons home care needs to add tech to its caregiver arsenal
By
Cynthia Connelly
Dec 16, 2021

When COVID-19 arrived home care agencies jockeyed service offerings while inventive companies pivoted to technology to stay viable. Here are why these moves were significant.