Assistance service helps senior receive care.

Technology retailer Best Buy is expanding its home care offerings with services to keep older adults healthy, connected and comfortable in their homes.

“We’re really focused on enabling care in the home, and we do this across the care continuum,” said Jenny Ramseth, chief product officer at Best Buy Health, in an interview with McKnight’s Home Care Daily Pulse. The company’s revamped Lively program offers support for patients and caregivers alike.

Lively is a service that gives home care patients tools to gain medical and nonmedical assistance. Plans are tiered; some offer tools for family members such as location tracking, while others give seniors access to on-call caregiver support and emergency hotlines.

“Anything that our members deem an emergency is an emergency for us,” Ramseth said.

Remote support is available for people having trouble with activities of daily living, as well as things such as financial concerns, getting locked out of the house or even feelings of loneliness, she noted.

Medical needs are handled by registered nurses and board-certified physicians, who are sourced locally from Best Buy Health, partnerships with healthcare agencies, or through virtual care provider MDLIVE. By connecting patients with these services, Ramseth said Lively supports patients’ relationships with their existing healthcare providers to facilitate in-home care.

Another service connects older adults with transportation, a growing trend in services helping people live independently in their communities. In recent years, Uber has done similarly by expanding its services to help patients and caregivers find rides to medical appointments.

The goal, according to a company statement release, is “keeping people safe in emergencies and giving caregivers peace of mind.”

“It’s such an increasing burden that family members have to provide that care. Not only expensive but time-consuming and difficult,” Ramseth said. “We really focus on these services to care for loved ones with specific caregiver support.”