Growth in Medicare Advantage plans could result in lower rates for home care and hospice firms. But not if agencies up their game, according to Enhabit Home Health and Hospice CEO Barbara Jacobsmeyer.

In this McKnight’s Home Care Daily Pulse Newsmakers podcast, Jacobsmeyer talks about how the industry needs to position itself for future growth and how she aims to accomplish that for her own company since its recent spin off from Encompass Health.