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Executive Home Care Tuesday disclosed a departure from its typical focus “up and down the East Coast” with the addition of a new franchise in the Rockies.

“Expanding to Parker, Colorado, allows us to serve a new community of older adults who prefer to age comfortably in their homes,” Kevin Porter, brand president of Executive Home Care, said in a statement to McKnight’s Home Care Daily Pulse. “While we do have franchises along the East Coast, our goal has always been to bring our high-quality in-home care services to seniors wherever they are.”

Executive is also adding locations in Annapolis, MD, and Tampa, FL, according to a release. There are currently 13 franchises in the home care provider’s network, but it is continuously looking to expand its network to reach more communities across the country — especially as the population of older adults in the U.S. grows with rising demand for home-based services.

“As a franchise system, our overarching goal is to expand our footprint across the entire United States,” Porter said. “The rising demand for home care services, driven by the preference of older adults to age in place, presents significant opportunities for entrepreneurs.”

Porter also noted that Executive’s role as a franchisor allows it to better serve its patients, providers and communities as a whole. Every prospective owner “undergoes extensive onboarding and receives continual operational support, from initial setup to long-term planning, guided by the company’s expert team,” according to the release.

“This model allows us to adapt to local needs and build strong connections with the communities we serve,” Porter said. “Our team provides extensive support to franchisees, ensuring they have the tools and resources they need to overcome any challenges and succeed in the home care industry.”

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