Humana said it is closing its SeniorBridge home division at the end of the year to focus on its Medicare Advantage plans. The company made the announcement earlier this week in a brief statement that explained Humana wanted to focus on “organizational efficiencies” that better meet the needs of its evolving business.
“As part of these efforts, we have made the decision to discontinue operations for our SeniorBridge homecare services and permanently close most SeniorBridge branch locations by the end of this year,” the company stated. “Those in New York will remain open until further notice. We are committed to supporting impacted associates and clients through this transition and will ensure proper continuity of care for clients as they transfer to new providers.”
SeniorBridge operates in nine states, offering personal home care, private duty nursing, infusion services and care management. Louisville, KY-based Humana acquired the company in 2012 to expand its care management capabilities and better meet the needs of chronically ill adults.
The move to shed SeniorBridge coincides with Humana’s efforts to expand its CenterWell brand, which includes the former Kindred at Home unit. Humana acquired Kindred in 2021 and fully transitioned the home health business into CenterWell last September.
Both Humana and UnitedHealthcare — the nation’s two largest Medicare Advantage firms — are transforming themselves from traditional health insurance companies into holistic healthcare businesses that offer a variety of services, including home health. UnitedHealthcare is expected to close on its acquisition of home health giant LHC Group by the end of the year.
Both Humana and UnitedHealthcare announced their Medicare Advantage plans will offer expanded supplemental services into the home for 2023.
