Senior man stands with visiting nurse

Humana is launching its onehome value-based care model in Virginia, starting in the south central part of the state before expanding statewide and then into North Carolina. The model will eventually coordinate home care and other services for Humana’s more than half-million Medicare Advantage members in those two states.

Andrew Agwunobi, MD, president of Humana’s Home Solutions business, said the expansion into Virginia was a big step for the company’s efforts to capitalize on value-based care.

“There is a tremendous need for a care model that provides high quality, fully-integrated care in the home at reduced cost,” Agwunobi said in a statement. “Humana’s value-based approach aims to deliver on that promise and on our mission of bringing healing home.”

Humana acquired onehome last year. onehome offers an integrated model of care that works closely with existing local home care agencies and coordinates a number of in-home services, including infusion care, nursing, durable medical equipment and a range of therapy services. The  coordinated-contact model also operates in Florida and Texas. 

“onehome’s value-based approach relieves patients and physicians from the burden of dealing with multiple providers of home health services, including medication and equipment, which is the common experience for those currently navigating the extremely fragmented home health industry,” Ramon Falero, onehome CEO and co-founder, said in a statement.

Value-based care ties payments for care delivery to the quality of care and rewards providers for outcomes, rather than the number of visits. Humana hopes up to half of its Medicare Advantage plans members will have access to value-based care within the next five years.

In recent years, Humana has evolved from a healthcare insurance company to a wellbeing company and has been pushing deeper into the home. Last year, Humana  fully acquired national home care firm Kindred at Home and is now converting that business into its CenterWell brand.