Home care agency staffing provider myCNAjobs is unveiling myCNAjobs 3.0. This update of new recruitment features is designed to help providers as the need to fill direct care worker slots becomes an increasingly pressing pain point.
“The new features in myCNAjobs 3.0 are designed to help providers connect with caregivers who are more likely to be retained,” Brandi Kurtyka, chief executive officer of MissionCare Collective, the parent company to myCNAjobs, told McKnight’s Home Care Daily Pulse in an email. “At the core of our platform is the goal to make meaningful connections between providers and caregivers, which is crucial for building a stable workforce.”
The new features include an innovative matching algorithm, which aims to deliver employers high-caliber candidates more efficiently, Kurtyka said. The update also includes a pre-screening tool, in-depth industry research and reports, as well as retention-driven recruitment features, according to a press release. The goal of these additions is to save home care employers time and resources, Kurtyka noted.
She also noted that home care recruitment and retention practices remain largely transactional. While employers can fill staff slots with increased spending, holding onto these workers requires a “transformational approach,’ Kurtyka said.
“Transforming the workforce requires a fundamental shift in mindset and internal processes,” she explained. “Many providers spend up to 90% of their resources on recruitment, with engagement and retention left as afterthoughts. The real opportunity lies in fostering genuine connections within the workforce, encouraging open communication, and moving beyond transactional relationships.”
Since 2023, the availability of home care workers per 100 patients has fallen by almost 12%, according to myCNAjobs. While many providers struggle to fill vacancies, the latest upgrades to myCNAjobs present a “timely solution” to streamline and improve the onboarding process.
“Staffing and workforce remain the biggest challenges in home care,” Kurtyka said. “Providers continue to struggle with recruiting, engaging, and retaining their teams. Although there are some pilots and strategies being tested, the overall shortage remains critical, and significant recovery is still needed.”
