The standard nomination deadline for the McKnight’s Pinnacle Awards is Friday, Oct. 20 — a week away.

The program, now in its second year, recognizes home care, senior living and skilled nursing industry veterans who are setting new standards, driving change, providing guidance and inspiring others in the industry. The awards are coordinated by McKnight’s Home Care, McKnight’s Senior Living and McKnight’s Long-Term Care News and

“The awards are a great opportunity for industry professionals to nominate colleagues for much-deserved recognition,” McKnight’s Editorial Director John O’Connor said.

Professionals with at least 20 years of experience who still are active in the home care, senior living and skilled nursing fields are eligible to be nominated by others. Self-nominations will not be accepted.

The program offers multiple awards across several tracks.

The tracks:

  • Home care / home health / hospice — for-profit and nonprofit 
  • Senior living (independent living, assisted living, memory care and/or continuing care retirement/life plan community) — for-profit 
  • Senior living (independent living, assisted living, memory care and/or continuing care retirement/life plan community) — nonprofit 
  • Skilled nursing — for-profit 
  • Skilled nursing — nonprofit 

The awards categories:

  • Setting the Standard Award
  • Agent of Change Award
  • Inspiration Award
  • Thought Leader Award
  • Unsung Hero Award

Awards also will given in these two categories, covering all tracks:

  • Industry Ally (for elected officials, high-level government administrators, trade group members, analysts, influential academics or researchers, other thought leaders, etc.)
  • Business Partner (for vendors/sponsors that have helped move the sector forward)

In addition, one Career Achievement Award will be bestowed, as determined by program organizers. 

Entries received by the standard deadline, Oct. 20, will have an entry fee of $225. Nominations also will be accepted until an extended deadline of Nov. 5, for an entry fee of $285.

Finalists will be announced Dec. 11. Winners will be recognized at an in-person event March 21 in Chicago.

Download the entry kit here. Learn more about the awards and nominate someone here.Read about the 2023 winners here.