It’s not a surprise that most people want to age in place at home. We all know that home is more than just a physical space. It’s an idea. The concept of a place where you feel most comfortable, secure and free to be yourself.

McKnight’s Home Care found its home in the literal and figurative sense of the word this week. The brand unveiled its new website, which means that readers can enjoy even more of the great content they have been reading and experiencing in a new, sleeker and easier-to-use space.

Those who have been following the brand know that it has been “living” on McKnight’s Senior Living for a year. Like residing in a very functional but cramped apartment, our temporary digital housing was helpful and valuable, but it was high-time we secured our own digs.

So allow me to show you around. Besides having our own domain now,, here are some other wonderful amenities of the new site:

-In-depth articles from our new-and-improved McKnight’s Home Care Daily Pulse e-newsletter

-More rich content featuring interviews with people in-the-know in the home care, home health, palliative care and hospice spaces

-Easier navigation and a cutting-edge user experience

-A more intuitive way to learn about and sign up for in-person and virtual offerings

-An effective channel for partner content opportunities

McKnight’s Home Care not only received a new website. It underwent a rebranding. And its sister brands McKnight’s Long-Term Care News and McKnight’s Senior Living also have new branding and websites, too. Check out our sites as often as you like.

On behalf of McKnight’s Home Care, welcome home! I hope you find the new site gives you everything you need to stay on top of your business and the industry.

Liza Berger is editor of McKnight’s Home Care. Email her at [email protected] and follow her at LizaBerger19.