Dana Schmidt

Dana Schmidt is chief strategy officer of Slice Communications and co-author of “Pay Attention! How to Get, Keep, and Use Attention to Grow Your Business” published by Business Expert Press. She is an Emmy Award winner.

Most recent articles by Dana Schmidt

How to craft audience-centered messaging
How to craft audience-centered messaging
By
Dana Schmidt
Cassandra Bailey
Dec 08, 2022

In the 20 years we’ve been working with clients, one of the biggest mistakes we have seen companies make time and time again is that they make their messages all about them. Home care and elder companies...